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How to Generate Quality Leads for Tradespeople

Rhino Trade Insurance 09 June 2024

Being a tradesperson isn't just about mastering your craft; it's also about mastering the art of generating leads (or, in other words, winning new customers). In a competitive market, where there may be three plumbers/ electricians/ carpenters, etc, quoting for a job and finding quality leads can make or break your trade business. But fear not, for Rhino Trade Insurance are here to share some invaluable tips on how to generate quality leads and keep your business thriving! 

10 Ways to Generate Leads and Get New Trade Customers

  1. Leverage Online Platforms

In today's digital age, social media isn't just for sharing daft memes and your favourite football team's transfer gossip – it's a powerful tool for tradespeople to generate new business! By leveraging platforms like Facebook, Instagram, and LinkedIn, you can show off your work, engage with potential customers, and extend your reach like never before. 

Share photos and videos of your current, previous or future projects, interact with followers through comments and messages, and participate in local community groups to establish your presence. Use targeted adverts to reach specific demographics in your area and promote special offers or discounts to entice new customers. With strategic use of social media, you can effectively grow your business and connect with a whole new audience of potential clients.

  1. Invest in Search Engine Optimisation (SEO)

Investing in Search Engine Optimisation (SEO) isn't just for big companies - it's a game-changer for tradespeople looking to attract new customers (especially in your local area). By optimising your trade website with relevant keywords, creating high-quality content/ blog posts, and improving your site's user experience, you can significantly increase your visibility on search engine results pages (SERPs). 

Potential customers are always searching for services like yours online, and SEO ensures that your trade business is front and centre when they do. Conduct keyword searches to understand the terms your target audience is using and integrate them strategically throughout your website. Regularly updating your site with fresh content also signals to search engines that your business is active and relevant. With a solid SEO strategy in place, you can lead more organic traffic to your website and ultimately convert more traffic into loyal customers.

  1. Utilise Local Directories

Local directories are a goldmine for tradespeople seeking new customers. Claiming and optimising your trade business listings on platforms like Yelp and Google My Business ensures that any potential clients can easily find and contact you. Provide accurate information about your trade services, upload high-quality images/ videos of your work, and encourage satisfied customers to leave positive reviews. 

Local directories not only improve your online visibility but also establish trust with potential clients who are actively seeking services in your area. By leveraging local directories, you can effectively connect with local clients and grow your business within your community.

Find out how reviews can significantly help your trade business here. 

  1. Network with Other Professionals

Networking is a valuable tool for tradespeople looking to generate leads. Establish connections with other professionals in related industries, such as estate agents, interior designers, architects and property managers. They can refer clients your way when they need your services and vice versa. On top of that, attend industry events, join networking groups, and participate in trade associations to expand your professional network.

  1. Offer Referral Incentives

Offering referral incentives is a powerful strategy for tradespeople to generate new customers. Encourage your satisfied clients to refer their friends and family by offering incentives like discounts on future services. 

Make it easy for people to refer others by providing them with referral cards or sharing referral links. Word-of-mouth recommendations carry significant weight in the trades industry, and by incentivising referrals, you can amplify this effect and expand your client base exponentially. Not only does this approach reward loyal customers, but it also drives new business through trusted recommendations, helping your trade business thrive and grow!

  1. Provide Exceptional Service

This one is simple - In the trade industry, reputation is everything. Strive to provide exceptional service on every job, every step of the way. No matter how big or small the job is, show up on time, communicate effectively with your clients, and go above and beyond to see that their expectations become a reality. Happy customers are likely to be repeat customers and refer you to others, so prioritise customer satisfaction in everything you do.

  1. Showcase Your Expertise

Likewise, position yourself as an expert in your field (which you are) by sharing your knowledge and expertise with potential customers. Write informative blog posts on your website, create educational videos on your Instagram, or host workshops and seminars in local training centres on topics related to your industry. By demonstrating your expertise, you not only attract new customers but also foster trust and credibility with them.

  1. Stay Connected with Past Customers

Once they’ve paid, don't just forget about your past customers when the job is done. Stay connected with them through email newsletters or occasional check-ins to see if they need any additional services. Keeping in touch with past customers not only drives customer loyalty but also increases the likelihood of them referring you to others in the future.

  1. Advertise Strategically

Strategic advertising is key for tradespeople trying to attract new customers effectively. Identify who your audience is and laser in your advertising efforts on channels where they're most likely to be found. Whether it's local newspapers, local radio, online platforms, or community bulletin boards, tailor your messaging to resonate with potential clients and show some personality. A few examples we have spotted include sponsoring local events or partnering with other trade businesses to increase your visibility in the community. By advertising strategically, you can fully engage your reach and generate quality leads for your trade business.

  1. Monitor and Adapt

Finally, remember that lead generation is an ongoing process that requires constant monitoring and adaptation. Track the performance of your efforts, such as website traffic, conversion rates, and where those lead sources are coming from, and then make adjustments as needed (even if they are small changes). Stay aware of all the goings on in the industry including trends and changes in customer behaviour to ensure that your lead generation strategies remain effective in the long run - happy trade business building!

Go Ahead and Find New Customers Whilst Also Staying Safe

To conclude, generating quality leads for tradespeople requires a combination of online and offline strategies, exceptional service, and proactive relationship building. By fulfilling the tips outlined in this guide and staying committed to delivering top-notch service, you will start to attract new customers and build a loyal client base.

Apart from a smart looking project delivered on time and on budget, the only other thing which makes your customers happy is safety. With that said, why not explore all of the quality insurance policies we have tailored to the trade industry. From plumbers to carpenters and protection for your tools, members of the public and even your income - we have everything you need all in one place. Get a quote for your trade business by calling 0116 243 7904. 

About The Author Phil McCormick

Experienced in brand marketing and content. Most of that lovely communication you see online will be from Phil. social media, emails, videos, how to make a bacon sarny? You get the gist!

Trade most identified with: Electrician - It’s our Phil’s job to map out all our communications and make sure the signal works! Also, he’s one of the cockiest blighters in the team so electrician fits perfectly!

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