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How To Grow Your Trade Business on Social Media

Rhino Trade Insurance 08 October 2023

Are you a tradesperson looking to level up your trade business? Well, you're in the right place! Social media has become an invaluable tool for businesses of all kinds, especially trade businesses. With the power of social media, you can reach a wider audience, showcase your craft and skills, and build a strong online presence. Let’s walk you through the steps to grow your trade business on social media, so why not grab yourself a brew and get ready to nail the social media game!

Building a Solid Foundation

Before you dive headfirst into the social media world, first consider the basics. Start by creating profiles on the major social media platforms like Facebook, Instagram, X (formerly known as Twitter), and TikTok. You’ll need an email address and a few key personal details to do this. Use your trade business name and logo for consistency across platforms and try to keep your account username the same so that it’s simple for people to search and find you. 

Next, optimise your profiles properly. Fill out all the necessary information, including your contact details, a brief but informative bio, and a high-quality profile picture (usually yourself or your business logo). Your profile should clearly convey what your trade business is all about.

Remember, first impressions matter, and your social media profile is often the first thing potential customers will see, so make it count!

Content is King!

Now that your profiles are set up, it's time to start posting content that will engage your audience. Share high-quality photos and videos of your work, whether it's a beautifully finished carpentry project or a perfectly installed electrical system. Visual content is incredibly effective in the trades business and people absolutely love to see it. Use captions to describe your work, share tips, and engage with your audience. Make them fun, interesting, thought-provoking and ultimately, reflect who you are as a tradesperson. Is attention to detail your thing? Are you known for creating the smoothest finishes or installing the most complex systems? Show it.

Consistency is key when it comes to posting. Consider creating a content calendar to plan out your posts in advance - to stand out from the crowd, try to post daily at the minimum. This will help you maintain a regular posting schedule and keep your audience engaged. 

Use tools like Buffer or Hootsuite to schedule your posts ahead of time, so you can focus on your actual trade work while your social media presence continues to grow.

A Key Ingredient - Engage with Your Audience

Social media is not a one-way street. It's called "social" for a reason. Interact with your followers by responding to comments, messages, and mentions promptly. Show appreciation for positive feedback and handle negative comments or reviews professionally and courteously. Your responsiveness will build trust and credibility with potential customers. On top of this, don’t just focus on the social aspect of your own posts. Get out there and comment on other peoples posts with similar audiences. 

Use The Tricks of The Trade Wisely

There are various ways to ensure your social accounts continue to thrive. With every update on each channel, be sure to use new features as this is what each platform wants. Use reels on Instagram, create catchy videos with songs of the week on TikTok, be a part of the conversation with Spaces on X/Twitter. Social media has plenty of tools that you should be using.

Let’s not forget Hashtags either. They can be your best friend. They help categorise your content and make it discoverable by a wider audience. Research relevant hashtags in your industry and include them in your posts. For example, if you're a plumber, see what popular plumbing accounts are tagging and use hashtags like #PlumbingLife, #PipeDreams, or #FixItFriday. However, don't overdo it; too many hashtags can make your posts look cluttered. Aim for a mix of popular and niche hashtags.

Collaborate and Network

Social media is not just about self-promotion; it's also an excellent platform for networking and collaboration. Reach out to other businesses or tradespeople in your industry for partnerships or shoutouts. Cross-promotions can expose your trade business to a whole new audience - we see this constantly online and often it’s different trades getting together and highlighting each other on their channels.

You can also consider collaborating with influencers or micro-influencers in your niche. They have dedicated followers who trust their recommendations. A shoutout or review from an influencer can go a long way in building credibility for your trade business. Ultimately, if you create an online persona, build your own style of posts and share your everyday work in an interesting way, your social profiles will begin to gain traction.

Follow Rhino Trade Insurance and Don’t Forget About Your Trade Insurance

Growing your trade business on social media takes time and effort, but the results can be incredibly rewarding. By building a strong online presence, engaging with your audience, and collaborating with others in your industry, you can take your trade business to new heights. Potential customers love to see more about your work so everything you post will be a bonus! 

So, roll up your sleeves, grab your smartphone, and get ready to build a thriving social media presence for your trade business. Your next big project might just be a scroll away. Whilst you are at it, don’t forget to ensure your trade business has sufficient insurance. Our team at Rhino Trade Insurance has created effective and affordable insurance policies that suit almost every possible trade. Whether you need liability cover, tool protection or insurance for your employees, our lovely UK team can take care of your every need by calling 0116 243 7904. 

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