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How To Easily Build a Website For Your Trade Business

Rhino Trade Insurance 19 March 2024

In a world that's increasingly digital, having a strong online presence is crucial for your trade business. One of the best ways to showcase your skills, attract new clients, and streamline your operations is by having a killer website. But building a website doesn't have to be rocket science! In this guide, we'll walk you through 8 easy steps to help you create a website for your trade business that not only looks professional but also brings in the customers. Let's go!

Step 1: Define Your Goals and Audience

Before you even think about choosing website colours or layouts, take a moment to define your goals and identify your target audience. What do you want your website to achieve? Are you looking to showcase your portfolio, attract new clients, or provide information about your services? Understanding the goals you have will guide every decision you make in the website-building process. Additionally, knowing your audience helps you tailor your website to their needs and preferences.

Step 2: Choose a Domain Name

Your domain name is your online address, and it's the first thing people will see. Keep it simple, memorable, and reflective of your trade business. Aim for a domain name that includes your trade and perhaps your location, making it easy for potential clients to find you. Platforms like GoDaddy or Namecheap make it super simple to search for available domain names and purchase them at affordable prices. One final point: Try to keep your domain name and social media profile names the same or as close as possible. This makes it easier for people to find all your profiles when searching. 

Step 3: Select a Reliable Website Builder

Now that you have a domain name, it's time to choose a platform to build your website. For tradespeople with no coding experience, website builders are a godsend. Platforms like Wix and Squarespace offer user-friendly interfaces and customisable templates that look fantastic. Choose one that suits your needs, and don't be afraid to explore its features - many offer free trials to help you get a feel for the platform before committing.

Step 4: Customise Your Template

Once you've selected a website builder, it's time to make your website uniquely yours. Most platforms offer a variety of templates that you can customise to match your brand. Add your logo, choose a colour scheme that reflects your business, and update the text to convey your services clearly. Don't forget to include high-quality images of your work - a picture is worth a thousand words, and potential clients want to see the quality of your craftsmanship.

Step 5: Optimise for Search Engines (SEO)

SEO (Search Engine Optimisation) is the magic wand that helps your website get discovered by people searching for your services. Include suitable keywords in the headings, meta descriptions, and content of your website. Use location-specific keywords to increase your visibility in local searches. If you're not familiar with SEO, many website builders offer built-in tools to guide you through the process. Additionally, consider creating a Google My Business account to further enhance your local search presence - this helps your business appear on Google Maps, etc. 

Step 6: Include Essential Pages and Information

A well-structured website not only looks professional but also helps visitors easily find the information they're looking for. Make sure your website includes these essential pages:

  • Home: A brief introduction to your trade business and what sets you apart.
  • Services: Give a detailed description of the services you offer and, if you can, include a price list.
  • Portfolio: Showcase your best work through high-quality images or a project gallery.
  • About Us: Share your story, experience, and what makes your trade business unique.
  • Contact: Make sure it's simple for visitors to get in touch by providing a phone number, email address, and office hours.

Step 7: Mobile Optimisation

In a world where everyone is glued to their smartphones, ensuring your website looks great on mobile devices is non-negotiable. Most website builders automatically optimise for mobile, but it's essential to double-check. To guarantee a flawless experience for every user, test your website on a range of devices. Mobile optimisation not only improves user experience but also positively impacts your site's SEO ranking.

Step 8: Regularly Update and Maintain

Congratulations - your website is live! However, building a website is not a one-and-done task. Regularly update your content, add new projects to your portfolio, and make sure all information is current. A frequently updated website not only keeps people engaged but also informs search engines that your website is active and relevant. Oh, and don't forget to include all your social media details so people can follow you after checking out your website! 

Let Rhino Help With Your Trade Insurance

There you have it - a comprehensive guide to help you build a website for your trade business. Remember, your website is an online extension of your brand, and it's often the first impression potential clients have of your business. By following these eight steps, you'll not only create a professional-looking website but also build a robust online presence that will help you differentiate yourself from the competitors.

For tradespeople, Rhino Trade Insurance is the no-brainer choice. Why? Because we get you. Tailored protection that fits like a well-worn toolbelt, affordable rates without the headache, and a lightning-fast quote process - Rhino nails it. No more confusing policies or hidden fees; it's insurance that speaks your language. 

So, if you're in the trades and serious about safeguarding your business, Rhino Trade Insurance is the partner you've been waiting for. Get your personalised quote today - 0116 243 7904. 


About The Author Phil McCormick

Experienced in brand marketing and content. Most of that lovely communication you see online will be from Phil. social media, emails, videos, how to make a bacon sarny? You get the gist!

Trade most identified with: Electrician - It’s our Phil’s job to map out all our communications and make sure the signal works! Also, he’s one of the cockiest blighters in the team so electrician fits perfectly!

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