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How To Create a Quote That Wins Work

Rhino Trade Insurance 28 June 2024

When it comes to managing your trade business, there are various factors that affect your growth - from quality of work to the pricing of your materials, every detail plays a part. 

Here at Rhino, we specialise in trade insurance that ensures you are safe and sound when working on busy sites, however, we don’t just stick to insurance - we enjoy sharing hints and tips on how to better build your trade business. That’s why today, we’re focusing on getting your quotes right so that you win more work and grow your trade. 

Whether you are a 30-year time-served builder or an up-and-coming carpenter, there are always ways to improve, and today, we are going to share various ways to get the best out of your quotes. Let’s impress your clients now! 

Why Getting Your Quotes Right Is So Important

When it comes to quoting work and getting the stamp of approval from a client, a well-crafted quote will offer many things including: your understanding of the project's intricacies, your ability to accurately estimate costs, and your dedication to transparent communication. It's your opportunity to stand out from the local competition, leaving a lasting impression that resonates with customers and sets the tone for a successful partnership. 

That’s why taking the time to get it right and putting some thought into the process can really set you apart. Let’s take a look at what you could do to offer your potential customers an overall better quote process. 

Understanding the Client's Needs

Before you even begin drafting a quote, take the time to thoroughly consider your client's needs and expectations. When you really get what your clients are after, you're not just shooting in the dark with your quotes. You're hitting the bullseye every time. 

Understanding exactly what they want means you can tailor your quotes like a bespoke suit. You're not just throwing numbers around; you're offering solutions that fit like a glove. Whether it's ensuring the right materials, getting the job timing just right, or (better still) working within their budget, honing in on their needs will ultimately give you the edge. 

Plus, it builds trust. When customers see that you've clearly listened to them and crafted a quote that speaks to their vision, they're more likely to say, "When can you start?" So, next time you're scoping out a project, take the time to really chat with your clients. Trust us, it'll pay off big time!

Accurate Pricing/ Cost Estimation

Getting your pricing spot-on for a customer’s job isn't just about covering your own costs - it's about laying the groundwork for a successful (hopefully long-term) partnership. 

Think about it: accurate pricing sets the tone for the entire job. You don't want to scare off potential clients with sky-high quotes, but you also can't afford to shortchange yourself. But how do you strike that balance? It's all about staying on top of your figures, crunching the numbers and considering every aspect of the job, from materials to unexpected hiccups. 

Of course, this process requires a bit of thought and perhaps following your own set system, but getting it right means you're not just pitching for the job; you're going in for the win. 

Plus, when you're transparent about your pricing, clients appreciate the honesty and are more likely to trust you with their project - if they ask for a breakdown, don’t be offended - provide as much detail as you can, believe in your abilities and sell yourself. 

Transparent Pricing Breakdown

As we just touched on, transparency is the name of the game when presenting your quote to a customer. Breaking down the costs in a clear and itemised manner, detailing each avenue to provide a comprehensive overview of where their money will be spent, will see you vastly improve your chances of winning work. 

This style of quoting not only builds confidence in your professionalism but also helps clients understand the value they're receiving for their money spent. When adopting this method, it’s best to be prepared to explain any costs or answer questions about specific line items to alleviate any concerns.

Detail The Work You Will Do

Clearly outline what work will be done and include it in your quote to avoid any misunderstandings or disputes down the line. Simply specify the tasks to be completed, the materials that will be used, and any relevant timelines you intend to follow. 

Providing a detailed breakdown of the project's stages can help manage expectations and demonstrate your thoroughness and commitment to delivering results. Additionally, include any terms and conditions or warranties to clarify the responsibilities of both parties and establish a solid foundation for the work.

Keep Things Personal

While templates can help to streamline the quote creation process, adding a personalised touch can set you apart from your competition. 

  • Address the client by name
  • Reference specific details discussed during your consultations

Incorporating elements that showcase your expertise, such as past projects or customer testimonials, can also reinforce confidence in your abilities and increase the likelihood of winning the work.

Professional Presentation

The presentation of your quote speaks volumes about your professionalism and attention to detail. Ensure that it is well-organised, easy to read, and free of grammatical errors or typos.

Consider using a professional branding element such as your logo and trade business colours to reinforce brand recognition and credibility. And don’t forget to present the quote in both digital and print formats to accommodate different client preferences - allowing easy reference.

Follow-Up and Engagement

Once you've given a prospective client your quote, don't simply sit back and wait for a response. Follow up with them to demonstrate your continued interest and willingness to address any questions or concerns they may have - but don’t be too forward, or that could just put them off.

Use the opportunity to further engage with them and build a relationship, offering additional insights or solutions that showcase your expertise and commitment to their project. Timely and proactive communication can leave a lasting impression and increase your chances of winning the work.

Continuous Improvement

As with any aspect of your trade business, the process of creating quotes is not set in stone. Continuously evaluate and refine your approach based on feedback, industry trends, and evolving client preferences. 

Solicit feedback from clients on the clarity, accuracy, and competitiveness of your quotes to identify areas for improvement. Additionally, stay informed about new technologies, apps, materials, or methodologies that may enhance the efficiency or quality of your trade work, allowing you to offer thoughtful solutions that set you apart from any competition.

Ensure Your Quotes Are The Best They Can Be And Get Covered Today

Crafting a quote that wins work requires a mixture of skill, knowledge, and attention to detail. By understanding the key points listed in this article, you can elevate your quoting process to new heights. Remember, each quote is an opportunity to show your love for the trades whilst also highlighting your professionalism. Quotes don’t need to be boring; jazz them up, make them your own and impress your potential clients. 

And with this, you can go ahead and win more work and build your trade business. Don’t forget, you all need to have the right cover in place so that you ensure safety on-site. Whether you are protecting your projects, yourself, your customers or your tools, Rhino Trade Insurance has a sophisticated team ready to tailor a quote for you. Find out more today - 0116 243 7904


About The Author Phil McCormick

Experienced in brand marketing and content. Most of that lovely communication you see online will be from Phil. social media, emails, videos, how to make a bacon sarny? You get the gist!

Trade most identified with: Electrician - It’s our Phil’s job to map out all our communications and make sure the signal works! Also, he’s one of the cockiest blighters in the team so electrician fits perfectly!

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